Design vision

The thinking behind Ubuntu for phones considers three important design themes and when you build your apps, we would like you to think about these themes too.

design_vision

1. Focus on the content

Ubuntu’s gestural interface gives the content or task at hand undivided attention.
Everything else is peripheral yet readily available around the edges of the screen.

2. Fast and natural interactions

Ubuntu’s interactions are based on gestures and the edges of the screen. They give a
very natural feel to touch screen interactions and require minimal effort from the user.

Smooth, well performing transitions and purposeful animations help the user to
understand where they are going and what is happening.

3. Sophisticated style

Every layout, shape, use of typography and shadow is carefully chosen and
deliberately placed.

Characteristics of the Ubuntu font have been applied in the interface to create
a unique visual language.