This section contains all the details of how to use the features that make our brand distinctive.
The logo is the most recognisable feature of any brand identity. Our logos represent our core values.
Colour makes a brand instantly recognisable. We like to think our colour palette is simple, effective and striking.
The Ubuntu typeface has been specially created to complement the Ubuntu tone of voice.
Our pictograms mirror the circular aspect of both the Circle of Friends and the Canonical logo. They are used to represent a word or an idea.
We have introduced two different dot patterns to give texture to your work.
Photography is a good way to help us contextualise and humanise content. Our style is free and natural, focused and precise.
Our charts, diagrams and graphic styling carry the Ubuntu look further, making full use of the dot patterns and colour palette.