Canonical logo

The Canonical logo

The Canonical logo captures the precise and focused qualities of the brand in a straight forward symbol and wordmark. It is clearly linked to Ubuntu but equally clearly differentiated.

It is made up of a custom designed font (wordmark), carefully spaced with a carefully drawn ‘Canonical Circle’ replacing the ‘O’.

Consistent use of the Canonical logo is essential in creating a united brand identity. The master logo is supplied as artwork and should never be altered, distorted or re-created in any way.

Note: The Canonical word and associated logos are registered trademarks. For more details please read our trademark policy.

Logo elements

Logo elements

Wordmark

Logotype created using our unique, custom designed font. With each letter carefully spaced for the correct feel and maximum legibility. The preferred use of the word mark is white typography on a flat aubergine-coloured background.

Canonical Circle

A crafted graphic symbol that represents: adroitness, accessibility, precision and reliability.

Trademark ™

The Canonical word and associated logos are Trademarks. When using the Canonical logo, please include the ™, unless the size or location of the logo or reference makes this impossible or detrimental to the look and feel, in which case you should identify the logo as a Canonical ™ by stating in an appropriate and obvious place “Canonical is a trademark of Canonical Ltd.”

The Canonical Circle

The Canonical Circle

The Canonical logo is made up of the Canonical wordmark and the Canonical symbol. This symbol is called the ‘Canonical Circle’.

It has been carefully drawn for precision and added clarity.

Available logo colourways

The logo is supplied as Pantone and CMYK versions for print, and HEX versions for web. It can only be used on one of the Canonical colours.

Never change any of the colours in the logo. For detailed colour specifications refer to the colour section.

Available logo colourways

Available Canonical Circle colourways

The Canonical Circle is supplied as Pantone and CMYK versions for print, and HEX versions for web. It can only be used on one of the Canonical colours.

Never change any of the colours in the Canonical Circle. For detailed colour specifications refer to the colour section.

Available Canonical Circle colourways

Choosing the right logo version

Canonical logo white on aubergine

Master Canonical logo: white on aubergine
This logo version should be used on all Canonical authored pieces. On dual branded items, this logo version should also be used.

Canonical logo aubergine on white

Alternative Canonical logo: aubergine on white
This logo version should be used in support of the master version (for example, this logo could be used in the footer of a web page as opposed to repeating the master version).

Defining the exclusion zone

Defining the exclusion zone for the Canonical logo

The Canonical logo must always have a clear area surrounding it, free from any other element.

To define this area, measure the height of the ‘Canonical Circle’ and use half this measure to create the boundary of clear space around the logo.

Defining the exclusion zone for the Canonical Circle

The Canonical Circle, when used on its own, must always have a clear area surrounding it, free from any other element.

To define this area, measure the height of the ‘Canonical Circle’ and use a quarter of this measure to create the boundary of clear space.

Minimum size

Minimum size

Standard version

The standard version of the logo must never be used at a width less than 80mm, as shown above.

No TM version

Below the width of 80mm, the no trademark version must be used. It must never be used at a width less than 20mm.

Centering the logo

Centering the logo

When centering the logo, it is important to maintain a visual balance of surrounding space.

Horizontal alignment

Align the mid-point between the ‘Canonical Circle’ and ‘N’ with the centre of the page/screen.

Vertical alignment

Position the logo so that the centre of the Canonical Circle sits on the centre of the page/screen.

Incorrect use

Ensuring the correct application of the logo is paramount to the Canonical brand identity. By following the guidelines on how to use them you will help to build a powerful and united identity for the Canonical brand. This section shows examples of incorrect use.

Incorrect use

You must not…

  1. Change the spacing between the individual elements or characters
  2. Change the colour of the wordmark
  3. Change the colour of the Canonical Circle
  4. Change the arrangement of the elements/ elements within the Canonical Circle
  5. Place the logo at an angle other than horizontal or vertical
  6. Change the proportion of the logo
  7. Place the logo on a non brand colour

View Canonical logos available for download