Our values

We believe everyone has the right to a great computing experience – and we also believe it should be free.

Ubuntu is the result of a growing community, working together to provide just that. As such, the Ubuntu brand embodies four values:


  • Freedom

    Ubuntu celebrates freedom. Freedom to choose, to change, to participate.

  • Reliable

    You can depend on Ubuntu. Like the people who make it, it is trustworthy and keeps its promises.

  • Precise

    Ubuntu is crisp and clean in engineering and attitude. There is beauty in the precision of the process and product.

  • Collaborative

    Working together is at the heart of Ubuntu. It is the essence of “humanity towards others”.