Pictograms

Example pictograms

Above are a few examples of our pictograms. They mirror the circular aspect of both the Circle of Friends and the Canonical logo. We use them in both print and on the web. They are used to represent a word or an idea.

Colourways

Colourways for pictograms

When using the pictograms they should be in one colour only, either on a white background or one of the brand colours as shown above.

Creating new icons: guiding principles

When creating new icons we have some guiding principles:

  • The style is very simple and graphic
  • Avoid duplication
  • The main element is the circle
  • Use one of the three colours shown, or white, but only one colour in each individual pictogram
  • Use the existing pictograms as reference