Ubuntu logo

The Ubuntu logo

The Ubuntu logo captures the precise and reliable qualities of the brand in a straight forward symbol and wordmark.

It is made up of a custom designed font (wordmark), carefully spaced with a re-drawn ‘Circle of Friends’ placed within a roundel.

Consistent use of the Ubuntu logo is essential in creating a united brand identity. The master logo is supplied as artwork and should never be altered, distorted or re-created in any way.

Note: The Ubuntu word and associated logos are registered trademarks. For more details please read our trademark policy.

Logo elements

Logo Elements

Wordmark

Logotype created using our unique, custom designed font. With each letter carefully spaced for the correct feel and maximum legibility.

Circle of Friends

A crafted graphic symbol that represents; freedom, collaboration, precision and reliability.

Roundel

Circular holding device for the Circle of Friends for added precision and clarity.

Registered Trademark ®

The Ubuntu word and associated logos are Registered Trademarks. When using the Ubuntu logo, please include the ®, unless the size or location of the logo or reference makes this impossible or detrimental to the look and feel, in which case you should identify the logo as a Canonical TM by stating in an appropriate and obvious place “Ubuntu is a registered trademark of Canonical Ltd.”

The Circle of Friends

The Ubuntu logo is made up of the Ubuntu wordmark and the Ubuntu symbol. This symbol is called the ‘Circle of Friends’.

It has been carefully re-drawn and positioned within a roundel for precision and added clarity. Wherever possible, the symbol should always appear as white on a flat orange-coloured background.

Wordmark — Available colourways

The logo is supplied as Pantone and CMYK versions for print, and HEX versions for web. It can only be used on one of the Ubuntu colours.

Never change any of the colours in the logo. For detailed colour specifications refer to the colours section.

Wordmark colourways

Circle of Friends — Available colourways

The Circle of Friends is also supplied as Pantone and CMYK versions for print, and HEX versions for web. It can only be used on one of the Ubuntu colours.

Never change any of the colours in the logo. For detailed colour specifications refer to the colours section.

Circle of Friends colourways

Choosing the right logo version

The preferred Ubuntu logo: white on orange

This logo version should be used on all Community authored items.On dual branded items, this logo version should also be used.

Alternative Ubuntu logo: orange on white

This logo version should be used in support of the preferred version (for example, this logo could be used in the footer of a web page as opposed to repeating the preferred version).

Alternative Ubuntu logo: black with orange roundel on white

This logo version should be used when less emphasis on Orange is needed.

Enterprise Ubuntu logo: white with orange roundel on dark aubergine

This logo version should be on items related to Enterprise users.

Defining the exclusion zone

The Ubuntu logo must always have a clear area surrounding it, free from any other element. To define this area, measure the height of the roundel and use half this measure to create the boundary of clear space around the logo.

Defining the exclusion zone for the Ubuntu logo

The Circle of Friends, when used on its own, must always have a clear area surrounding it, free from any other element. To define this area, measure the height of the roundel and use a quarter of this measure to create the boundary of clear space.

Defining the exclusion zone for The Circle of Friends

Minimum size

Standard version

The standard version of the logo must never be used at a width less than 80mm.

No ® version

Below the width of 80mm, the no registered trademark version must be used. It must never be used at a width less than 30mm.

Small use version

When it is necessary to use the logo at a width less than 30mm a ‘small use version’ has been created. This version must never be used at a width less than 15mm.

Minimum Size

Centring the logo

When centring the logo, it is important to maintain a visual balance of surrounding space.

centring the logo

Horizontal alignment

Align the mid-point between the ‘u’ and ‘n’ with the centre of the page/screen.

Vertical alignment

Position the logo so that the roundel sits on the centre of the page/screen.

Incorrect use

Ensuring the correct application of the logo is paramount to the Ubuntu brand identity. By following the guidelines on how to use them you will help to build a powerful and united identity for the Ubuntu brand. This section shows examples of incorrect use.

Incorrect use

You must not…

Change the spacing between the individual elements or characters
Change the colour of the wordmark
Change the colour of the Circle of Friends
Change the arrangement of the elements
Place the logo at an angle other than horizontal or vertical
Change the proportion of the logo
Place the logo on a non brand colour

The Ubuntu stacked logo

The stacked Ubuntu logo

For exceptional circumstances, e.g. hardware stickers, a stacked version of the logo has been created.

Consistent use of the Ubuntu logo is essential in creating a united brand identity. The master logo is supplied as artwork and should never be altered, distorted or re-created in any way.

Defining the exclusion zone for the stacked Ubuntu logo

Defining the exclusion zone

The stacked Ubuntu logo must always have a clear area surrounding it, free from any other element.

To define this area, measure the height of the roundel and use a quarter of this measure to create the boundary of clear space around the logo.

Minimum size

Standard stacked version

The standard version of the logo must never be used at a width less than 71mm, as shown above.

No ® version

Below the width of 71mm, the no registered trademark version must be used. It must never be used at a width less than 8mm.

Creating brand extensions

When creating brand extensions, the logo should always be used in landscape format using the ‘half X’ exclusion zone ratio. The CAP height of the extension is equal to the height of the ‘u’ in the brandmark.

Shown below are examples of correct colourways.