You make Ubuntu
You use Ubuntu
You talk Ubuntu

Ubuntu is yours

The Ubuntu Brand Guidelines exist so we can all communicate Ubuntu with the same precision we use to make it.

Ubuntu colours arranged as a dot pattern
knowledge pictogram

Why do we need guidelines?

Our values should be evident wherever Ubuntu is encountered, whether online or via traditional marketing material. If we follow these guidelines consistently, the brand will grow strong enough to attract people, encouraging them to look even more positively on the product itself.

These guidelines provide everything you need to create professional communication
materials that will build the Ubuntu brand. To help ensure the continued success of Ubuntu, please use them.

Our values

We believe everyone has the right to a great computing experience — and we also believe it should be free. Ubuntu is the result of a growing community, working together to provide just that. As such, the Ubuntu brand embodies four values:


Ubuntu celebrates freedom. Freedom to choose, to change, to participate.


You can depend on Ubuntu. Like the people who make it, it is trustworthy and keeps its promises.


Ubuntu is crisp and clean in engineering and attitude. There is beauty in the precision of the process and product.


Working together is at the heart of Ubuntu. It is the essence of ’humanity towards others‘.

Our audiences ›

Find out how to tailor your designs depending on which audience you are catering for, with the help of three handy sliders.

Brand assets ›

Learn about the elements that constitute the Ubuntu brand and how to use them, such as the Ubuntu and Canonical logos, pictograms, photography, etc.

Web guidelines ›

See how to use the Ubuntu brand on the web, from the logo to the Ubuntu font family, colours, forms, navigation and more design patterns and components.