The logo is the most recognisable feature of any brand identity. The Ubuntu logo is striking and clear, and it represents the brand’s core values.
The Canonical logo is designed to echo the values of the brand, and work in harmony with the Ubuntu logo.
The vibrant Ubuntu colour palette was created and evolved to ensure that designs convey the correct meaning, while aligning to the brand colours.
Our pictograms mirror the circular aspect of both the Ubuntu Circle of Friends and the Canonical logo. They are used to represent a word or an idea.
Both of the Ubuntu and Canonical logos feature a roundel element as an integral part of their design. This circular idea has been extended into our pictograms and now into our photography too. This adds an ‘ownable’ feature to our communications and provides a subtle link back to the logo.
We feel that there are other ways to introduce circular elements into our communications and we encourage you to expand this idea. This could be type in a circle, dots in a circle, a circle punched out of dots or a circular element within a photograph.