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Brand assets

Ubuntu logo

The logo is the most recognisable feature of any brand identity. The Ubuntu logo is striking and clear, and it represents the brand’s core values.

Canonical logo

The Canonical logo is designed to echo the values of the brand, and work in harmony with the Ubuntu logo.

Canonical logo ›

partner logo

The Ubuntu partner logos were created to communicate the link between the partner brand and Ubuntu in a clear and unobtrusive manner.

Ubuntu partner logos ›

colour palette

The vibrant Ubuntu colour palette was created and evolved to ensure that designs convey the correct meaning, while aligning to the brand colours.

Colour palette ›


Screenshots are a quick way of showing users and visitors what our products look like. As such, it’s important to follow guidelines that create consistent screenshots to use on Ubuntu sites.

Screenshots ›

product photography

Product photography is a good way to help us visualise our products on real hardware. We have developed precise guidelines for creating new product photography.

Product photography ›

We’ve come full circle

Both of the Ubuntu and Canonical logos feature a roundel element as an integral part of their design. This circular idea has been extended into our photography. This adds an ‘ownable’ feature to our communications and provides a subtle link back to the logo.

Circular inspiration

We feel that there are other ways to introduce circular elements into our communications and we encourage you to expand this idea. This could be type in a circle, dots in a circle, a circle punched out of dots or a circular element within a photograph.